Report Hotel Market Germany of Hotelverband Deutschland (IHA)

Every year HOTOUR Hotel Consulting contributes towards the business report ‘Hotel Market Germany’ from the Hotelverband Deutschland (IHA), so also in 2017.

With the collection of information from a variety of sources and the formatting of data on overnight stays and performance, she played her part in creating a uniform picture of the hotel market: A rough overview was given in terms of the strongest hotel overnight accommodation regions within Germany. In particular, a focus was placed on the development in 2016.

In addition it was analyzed how the demand on overnight accommodations developed between 2007 and 2016 (extrapolation) within the most important holiday destinations in Germany. The development of the different holiday destinations were compared with each other and their backgrounds researched. The analysis was based on the German federal states with specific emphasis on the most important holiday destinations in North Germany (East and West) as well as the North- and Baltic Sea regions. HOTOUR also analyzed and compared city- and resort hotels from 2006 until 2015 in terms of their performance development (ARR, Occupancy, RevPAR and total revenue).